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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Author Archives: Joel
DATA: How important is online video for marketers in China?
Nike’s “Fuel for Dreams” campaign and Johnnie Walker’s “Yulu Project” demonstrate that online video is an extremely compelling channel to engage Chinese consumers, especially the young adult demographic. According to the 2011 Chinese Market and Media Survey (CMMS), individuals between … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged CMMS, Diageo, iQIYI, Johnnie Walker, Nike, online marketing, online video, Pepsi, Sina, Tudou, Youku
1 Comment
Diageo: Online Documentaries Sell Dreams, Not Whiskey
Diageo is a UK-based alcoholic beverages company with a collection of brands ranging from Smirnoff vodka to Johnnie Walker whiskey to Guinness beer. Diageo entered China in 1995 and established its official Greater China Hub (Mainland China, Taiwan, Hong Kong … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged advertising, DEO, Diageo, Euromonitor, Johnnie Walker, PDRDF.PK, Pernod Ricard, Sina, whiskey
2 Comments
INTERVIEW: 70% of Ford’s Global Growth to Come from Asia and Africa
China is currently the world’s largest auto market with Chinese consumers purchasing more cars than their counterparts in the United States. It is estimated that 70% of these consumers are first-time car buyers which presents a tremendous opportunity for car … Continue reading
Posted in Inside Observer Intelligence, Interviews
Tagged Africa, Asia Pacific, automobile, cars, Chantel Lenard, Ford Motor Company, NYSE:F
1 Comment
Different Values for Different Generations of Chinese Consumers
The graphic above summarizes key findings from a recent report conducted by CIC and GroupM about marketing to Chinese youth. For those of you interested in learning more about marketing to Chinese youth in particular, I recommend checking out insights … Continue reading
Posted in Consumer Intelligence, Insights
Tagged 90后, bailing, ChinaYouthology, Chinese youth, GenY, GenYChina, post-90's
1 Comment
Nike: Leveraging Online Video to Attract Female Chinese Consumers
Nike entered China in the early 1980s by relocating its manufacturing facilities from South Korea and Taiwan. However, Nike was not content solely producing its goods in the Middle Kingdom. The company set out to sell to China’s “2 billion … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged campaign, China Consumer, female consumer, Li Na, marketing, Nike, Sherapova, tennis, Tudou
3 Comments