Author Archive
Which Chinese cities spend the most online? Here are the top 10
Alibaba Group’s Taobao.com just released a report outlining the varying levels of e-commerce spend in China’s cities. I translated one of the graphs into English above, but for my Chinese reading audience, you can find the full version here.
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Consumer Market Observations: China’s Consumer Ambassadors & More
During a business trip to Shanghai last week, I was able to connect with several top China-consumer focused professionals to exchange perspectives on China’s retail landscape and consumer market. Here are a few key points from these conversations that I will discuss further in future postings.
“Consumer Behavior Ambassadors”: There seem to be two types of [...]
Introduction to E-Commerce in China | ReadWriteWeb
Last September, China’s most successful consumer-to-consumer online marketplace, Taobao.com launched a massive online promotion. By offering exorbitantly low prices on a series of brand name consumer electronics by Lenovo, HP, Philips and others, the site attracted 1.8 billion visitors (non-unique) - the equivalent of every single person in China visiting the site at least once.
With 145 [...]
Aging Chinese Consumers and Their Post-80’s Children
“Marketers entering China will need to evaluate their portfolios very carefully. A mix of brands, targeted to different demographic groups, or those that work well in India or other less-developed nations may struggle in China. The one child policy – as well as other core changes in Chinese society – has radically altered the population [...]
The new, young Chinese consumer - Canvas8
“An increased standard of living has radically altered consumption habits of the mainstream Chinese urban consumer. Consumers who once focused on purchasing low-priced goods to meet basic needs have transformed their spending patterns. China is now home to the world’s second largest luxury goods market, the second largest diamond market and the number one automobile [...]
The Top 10 Consumer Trends Defining China’s Emerging Domestic Market
Richard Ho of Bain & Company wrote about the following consumer trends in AdAgeChina:
1. More middle-class shoppers in smaller cities
As incomes rise, consumers in lower-tier cities will continue to join the party and make classic middle-class purchases, beginning with electronics and durable goods and then better quality, fast-moving consumer goods (FMCGs) as the decade unfolds.
2. [...]
ReadWriteWeb.com | China’s Social Gaming Landscape
I recently wrote an article for ReadWriteWeb.com introducing the current state and future trajectory of Social Gaming in China. The article examines:
What makes a ‘winning’ Social Game in China?
Which Social Game developers in China should you know about?
What are the challenges facing Social Game developers in China?
How are Social Games likely to develop in the [...]
China Slams Luxury Goods’ Quality
WSJ.com
An attack by Chinese provincial officials on foreign luxury brands, including Hermès, Hugo Boss and Tommy Hilfiger underscored the vulnerability of the luxury brands in one of their most important markets.
Authorities in wealthy Zhejiang province, on the east coast near Shanghai, marked consumer’s day on Monday by taking aim at the quality of imported designer [...]
Luxury Consumer Culture in China: Inside Observer Interview (Part II)
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads theInsights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers. His most recent publications include, “The coming of age: China’s new class of wealthy consumers” and “One Country, Many [...]
Luxury Consumer Culture in China: Inside Observer Interview with McKinsey & Company’s Vinay Dixit
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads the Insights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers. His most recent publications include, “The coming of age: China’s new class of [...]










