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Author Archives: Joel
INTERVIEW: Starbucks to Open 1,500 Outlets in China by 2015
Walking down the streets of Shanghai, you don’t have to look far before you might see a young female professional dangling a luxury handbag from her arm, while holding an Apple iPhone in one hand and sipping a venti Starbucks … Continue reading
Posted in Inside Observer Intelligence, Interviews
Tagged digital marketing, iPhone, localization, luxury, Marie Han Silloway, NASDAQ:SBUX, starbucks
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Chinese Consumers Discover Luxury Brands Through Magazines
According to Fortune China’s recent consumer study, involving over 3,500 respondents, the most influential channel Chinese consumers leverage to discover new luxury brands is through magazines. The following graph breaks down the different ways Chi
Posted in Consumer Intelligence, Data & Facts
Tagged advertising, Chinese Consumer, luxury, media, trends
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China’s Luxury Consumption Exceeds 1/4 of Global Total
This past year’s World Luxury Association (WLA) and China Trade Development & Cooperation Center (CCPIT) report found Chinese luxury consumption from February 2010 to March 2011 reached 10.7 billion USD – equivalent to more than a quarter of
Posted in Consumer Intelligence, Data & Facts
Tagged CCPIT, Chinese Consumer, luxury, World Luxury Association
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Shanzhai Little Sheep 7,000 Miles Away from China
Yum! Brands’ ravenous appetite for market share in China’s casual dining and fast food industries has led to tremendous success. Yum!’s localized Pizza Hut and KFC menus keep Chinese consumers salivating over their next fubai foodie fix. As muc
Posted in Case Studies, Companies to Observe
Tagged F&B, fubai, hot pot, KFC, Little Sheep, Pizza Hut, shanzhai, Xiao Feiyang, Yum!, Yum! Brands
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Online Advertising in China – Where to Place Your Bets
According to iResearch in 2011 Q3 China’s online advertising market reached RMB 13.7 billion – an increase of 23% year-over-year. Search engine advertising has steadily been increasing; however the area to watch is online video. Online video in p
Posted in Consumer Intelligence, Data & Facts
Tagged advertising, Alibaba, data, P&G, Procter & Gamble, television, Unilever
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INFOGRAPHIC: China as a Global Consumer of Luxury Goods
Posted in Consumer Intelligence, Data & Facts
Tagged China Luxury, e-commerce, luxury, netizen, online
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Marketing Success in Asia – Interview with Brocade
The Asia Pacific region is one of the most diverse territories to conduct business in. For senior executives charged with growing Asian markets, their country portfolio typically extends from as far north as South
Posted in Inside Observer Intelligence, Interviews
Tagged Brocade, Deb Dutta, KP Unnikrishnan (Unni), localization, marketing, technology
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Winning the talent war in Asia
Demand for local talent is increasing as more companies expand their local teams, and supply remains limited. This imbalance has created a seller’s market. Those with the most highly sought after skills are
New Asia Business Blog – Emerging Markets Insights
For those of you who have been long-time readers of The China Observer blog, you know that I rarely use this platform for promotional purposes. Occasionally though, when I come across a source of information tha
Hitting Your Growth Targets in Asia – BusinessWeek
I recently was published as a columnist on BusinessWeek. My article, titled ”Hitting Your Growth Targets in Asia,” explains the challenges multinational Asia CEOs face while operating in emerging markets. In part
Posted in Consumer Intelligence
Tagged Asia CEO, BusinessWeek, China Consumer, Frontier Strategy Group
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