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Author Archives: Joel
INTERVIEW: 70% of Ford’s Global Growth to Come from Asia and Africa
China is currently the world’s largest auto market with Chinese consumers purchasing more cars than their counterparts in the United States. It is estimated that 70% of these consumers are first-time car buyers which presents a tremendous opportunity for car … Continue reading
Posted in Inside Observer Intelligence, Interviews
Tagged Africa, Asia Pacific, automobile, cars, Chantel Lenard, Ford Motor Company, NYSE:F
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Different Values for Different Generations of Chinese Consumers
The graphic above summarizes key findings from a recent report conducted by CIC and GroupM about marketing to Chinese youth. For those of you interested in learning more about marketing
Posted in Consumer Intelligence, Insights
Tagged 90后, bailing, ChinaYouthology, Chinese youth, GenY, GenYChina, post-90's
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Nike: Leveraging Online Video to Attract Female Chinese Consumers
Nike entered China in the early 1980s by relocating its manufacturing facilities from South Korea and Taiwan. However, Nike was not content solely producing its goods in the Middle Kingdom. The company set out to
Posted in Case Studies, Consumer Intelligence
Tagged campaign, China Consumer, female consumer, Li Na, marketing, Nike, Sherapova, tennis, Tudou
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E-Commerce is Booming in China Says Alibaba Head of Marketing
Linda Kozlowski heads marketing and customer experience globally for Alibaba.com the world’s leading business-to-business (B2B) e-commerce platform. Alibaba.com is headquartered in Hangz
Posted in Inside Observer Intelligence, Interviews
Tagged Alibaba, B2B, China, e-commerce, interviews
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Armani: Expanding Customer Reach from Retail to E-Tail in China
The Armani Group designs, manufactures, distributes and retails lifestyle and fashion products around the world. Armani first entered China with its 1,100 square meter Shanghai flagship store in 2004, and has sinc
Posted in Case Studies
Tagged Armani, China Consumer, China Luxury, Chinese consumers, e-commerce, luxury
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Chinese Women’s Role in Household Consumption Increasing
Female consumers in China have an incredible amount of influence over their family’s purchasing decisions – especially when compared to that of women in previous generations. Modern women in China’s urban centers possess relatively high levels
Chinese Online Retailers to Grow in Importance During 2012
In 2012, e-commerce will continue to develop at a rapid pace in the Middle Kingdom. More importantly the composition of China’s online retailers will evolve as the marketplace grows more mature. Retailers will establish online stores to compete wit
Posted in Consumer Intelligence, Data & Facts
Tagged China Consumer, ComScore, e-commerce, retail, retailers
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Starbucks: Local Mobile Partnerships Generate New Customers
Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged campaign, coffee, Guohe Ad, mobile, retail, Sina, starbucks, Weibo
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8 Trends to Watch in China’s Luxury Sector
8 Trends to Watch in China's Luxury Sector View more presentations from TheChinaObserver
Posted in Consumer Intelligence, Data & Facts
Tagged China Luxury, Chinese Consumer, Chinese consumer trends, Chinese consumerism, Gucci, luxury, LVMH, Middle Class, second-tier, trends
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China’s Top 10 Wealthiest Provinces
According to this past year’s Hurun Wealth Report, the provinces with the largest concentration of wealthy residents are as follows: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu, Shandong, Fujian, Liaoning, Sic
Posted in Consumer Intelligence, Data & Facts
Tagged Beijing, Chinese consumers, Fujian, Guangdong, Henan, Hurun, Jiangsu, Liaoning, luxury, province, Shandong, Shanghai, Sichuan, wealth, Zhejiang
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