Author Archive
Luxury Consumer Culture in China: Inside Observer Interview (Part II)
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads theInsights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers. His most recent publications include, “The coming of age: China’s new class of wealthy consumers” and “One Country, Many [...]
Luxury Consumer Culture in China: Inside Observer Interview with McKinsey & Company’s Vinay Dixit
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads the Insights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers. His most recent publications include, “The coming of age: China’s new class of [...]
Creating New Consumer Markets in Emerging Markets – Part I
“We’ve been in China since 1988. We’re only in about 14 categories. We lead all of them but one. But the spending per capita in China is only $3 a year on Procter & Gamble products. That compares to the United States, where we are in over 25 categories, and the per capita spending a [...]
Reaching the Chinese Consumer – Don’t Forget About TV
“Television – with its sound, color, movement, ability to “break through” clutter and forge a brand’s identity – is an indispensible tool in new, untamed markets. Despite the growth of mobile phone and Internet usage in the PRC, China is still a mass market…The thirty-second television commercial still rules, and contrary to conventional wisdom, it [...]
Working with China’s Generation Y
BusinessWeek
In urban China, Gen Y is a group of exceptionally talented people. No other generation in Chinese history has received such high-quality education for so many people. Chinese Gen Ys are single children born under China’s one-child policy. According to studies such as those by Posten and Falbo of the Guttmacher Institute, China’s solo children [...]
Some Thoughts on Foreign Internet Companies in China
I read a fantastic article last week on the Advertising Age website entitled, “The Internet Does Not Rise Above Nations and Cultures.” The article, by @wolfgroupasia of the Silicon Hutong blog, takes a closer look at why foreign Internet companies in China fail. Wolf writes that through observing past examples (such as: eBay, Yahoo! & [...]
Chinese Video Takes Aim at Online Censorship
WSJ.com
The latest battle over Internet freedom in China is playing out in an online movie that pits an armored blue beast and his band of antiauthoritarian rogues against a sinister force called Harmony that seeks to clean up the Web.
The video, called “War of Internet Addiction,” is a send-up of government censorship starring videogame characters [...]
HBS Cases: Looking Behind Google’s Stand in China
HBS - Working Knowledge
Google, the “do no evil” company, gained entry into the Chinese search engine market last decade by agreeing to ban search results on topics deemed sensitive by the Chinese government. To Google’s way of thinking, it could do more good for Internet freedom and the cause of human rights by working inside [...]
Keep an Eye on E-Commerce in China During The Year of the Tiger
In this recent post on The China Observer about where I see the most potential growth for businesses in China’s Internet space I wrote:
“Companies who wish to succeed in China’s Internet space would best stick to areas that focus on job creation and economic gain that do not overlap with broader social & societal challenges. [...]
Top 5 Chinese Technology Trends For The Year Of The Tiger
ChinaTechNews
Another Chinese New Year is upon us, and this year we transition into the Year of the Tiger. As Chinese businesses begin to shut down until the beginning of March 2010, we’ve stared at the eye of the tiger and risen to the challenge of figuring out the trends for this coming year…
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