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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Author Archives: Joel
Forecasting Growth of China’s Middle-Class Consumers
Companies like Yum! Brands are betting on the rise of middle-class consumers around the world. According to analysis conducted by Jana.com the size of the global middle-class could increase from 1.8 billion to 3.2 billion by 2020 and to 4.9 … Continue reading
Posted in Data & Facts
Tagged China Consumer, India, Middle Class, mobile advertising
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Fanta: Interactive Gaming Drives Chinese Youth Engagement
Fanta is a global brand of fruit-flavored carbonated soft drinks which is part of The Coca-Cola Company. Coca-Cola started doing business in China shortly after the ‘reform and opening’ in 1978 and established its first bottling plant in Beijing three … Continue reading
Posted in Case Studies
Tagged China, China digital, Chinese Consumer, Chinese youth, Coca Cola, KO, Minute Maid, Pepsi
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DATA: Where do Chinese Luxury Consumers Live?
The Hurun Report, in conjunction with the Industrial Bank Co.(兴业银行), recently released a report on China’s luxury consumer market. In particular, the report examines High Net Worth Individuals (HNWIs) defined as individuals with an excess of 6 million renminbi (approximately … Continue reading
Posted in Data & Facts
Tagged China consumerism, China Luxury, High Net Worth Individual, HNWI, Hurun
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Samsung: Product Placement in Custom Short Films Boosts Brand Recognition
Samsung Electronics, based in South Korea, has been the world’s largest technology company by revenue since overtaking Hewlett-Packard in 2009. Samsung opened its first manufacturing facility in China in 1992 after China and South Korea normalized diplomatic relations in August … Continue reading