DATA: Chinese Online Shoppers Purchase across Categories
Footwear and apparel along with home electronics remain popular categories for online purchases in China. (Chart 1)
However, Chinese online shoppers are much more receptive to online shopping across different product categories than their counterparts in Western countries. According to a recent PWC report, 70% of Chinese online shoppers have purchased products online in more than 10 categories within the past 12 month. (Chart 2)
The China Observer View:
Companies which have historically relied heavily on physical retail outlets in other parts of the world may want to consider the e-commerce channel in China. Chinese online consumers are more willing to purchase a greater variety of products online than their peers in other consumer markets.