OUR RSS AND TWITTER FEEDS: 
Nike’s “Fuel for Dreams” campaign and Johnnie Walker’s “Yulu Project” demonstrate that online video is an extremely compelling channel to engage Chinese consumers, especially the young adult demographic. According to the 2011 Chinese Market and Media Survey (CMMS), individuals between … Continue reading
Diageo is a UK-based alcoholic beverages company with a collection of brands ranging from Smirnoff vodka to Johnnie Walker whiskey to Guinness beer. Diageo entered China in 1995 and established its official Greater China Hub (Mainland China, Taiwan, Hong Kong … Continue reading
China is currently the world’s largest auto market with Chinese consumers purchasing more cars than their counterparts in the United States. It is estimated that 70% of these consumers are first-time car buyers which presents a tremendous opportunity for car … Continue reading
