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Chinese Consumers Discover Luxury Brands Through Magazines

Joel on December 15, 2011 - 10:27 am in Archive, Consumer Intelligence, Data & Facts

According to Fortune China’s recent consumer study, involving over 3,500 respondents, the most influential channel Chinese consumers leverage to discover new luxury brands is through magazines. The following graph breaks down the different ways Chinese consumers are introduced to luxury brands based on the findings of Fortune’s survey:

Chinese Consumers Find Luxury

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