Do Chinese netizens spend the majority of their time online chatting on QQ? A recent report by the Boston Consulting Group suggests just that. According to BCG, the top 6 activities for Chinese netizens are:
- Instant messaging
- Online music
- Reading news
- Online video
- Search engines
- Online gaming
The chart above summarizes the differences in online behavior of netizens in BRIIC emerging market economies, benchmarked against the developed markets of the US and Japan.
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