Archive for June, 2010
Domestic Innovation to Meet the Needs of China’s Rural Consumers
Is China capable of producing global brands? Will Chinese companies ever be able to foster domestic innovation without technology transfer from western MNCs? These two questions are at the forefront of mainstream analysis on China’s next stage of economic development. Both the Economist and Washington Post recently published detailed articles addressing these issues, and I [...]
Connecting Chinese Businesses with Global Consumers | Interview with Alan Tien, GM of PayPal China
China’s e-commerce market represents a $38.5 billion dollar opportunity. In particular, the B2C market is experiencing tremendous growth. Online shops that may have began as a single person operation on Taobao.com, are incorporating into formal online businesses – while at the same time traditional businesses in China are stepping into the e-commerce arena as well.
In [...]
What are China’s consumers eating? Yum! Brands - One Company, Three Pillars of Success (Part II)
This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands - One Company, Three Pillars of Success (Part I).”
Pillar III: East Dawning & Little Sheep Hot Pot - Trusted Local Chinese Dining
In 2005 [...]
What are China’s consumers eating? Yum! Brands - One Company, Three Pillars of Success (Part I)
Creating a company is hard, but creating a market is harder. The China Observer recently looked at how companies such as Proctor & Gamble and Campbell’s Soup were doing just that in China. KFC, now part of Yum! Brands, had to do the same thing in China, creating a market for Western fast food that [...]
