Last September, China’s most successful consumer-to-consumer online marketplace, Taobao.com launched a massive online promotion. By offering exorbitantly low prices on a series of brand name consumer electronics by Lenovo, HP, Philips and others, the site attracted 1.8 billion visitors (non-unique) – the equivalent of every single person in China visiting the site at least once.
With 145 million online shoppers expected by the end of 2010, e-commerce in China has come a long way since it began about a decade ago. What types of business models exist? Who’s shopping online and what are they buying? And where do we go from here?
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