“An increased standard of living has radically altered consumption habits of the mainstream Chinese urban consumer. Consumers who once focused on purchasing low-priced goods to meet basic needs have transformed their spending patterns. China is now home to the world’s second largest luxury goods market, the second largest diamond market and the number one automobile market.”

I recently wrote an article for Canvas8 on the three focuses of China’s next generation of mainstream urban consumers: 1) Focus on Quality 2) Focus on Convenience 3) Focus Beyond Necessity – To read the full article visit their site here.

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