Archive for April, 2010
Introduction to E-Commerce in China | ReadWriteWeb
Last September, China’s most successful consumer-to-consumer online marketplace, Taobao.com launched a massive online promotion. By offering exorbitantly low prices on a series of brand name consumer electronics by Lenovo, HP, Philips and others, the site attracted 1.8 billion visitors (non-unique) - the equivalent of every single person in China visiting the site at least once.
With 145 [...]
Aging Chinese Consumers and Their Post-80’s Children
“Marketers entering China will need to evaluate their portfolios very carefully. A mix of brands, targeted to different demographic groups, or those that work well in India or other less-developed nations may struggle in China. The one child policy – as well as other core changes in Chinese society – has radically altered the population [...]
The new, young Chinese consumer - Canvas8
“An increased standard of living has radically altered consumption habits of the mainstream Chinese urban consumer. Consumers who once focused on purchasing low-priced goods to meet basic needs have transformed their spending patterns. China is now home to the world’s second largest luxury goods market, the second largest diamond market and the number one automobile [...]
The Top 10 Consumer Trends Defining China’s Emerging Domestic Market
Richard Ho of Bain & Company wrote about the following consumer trends in AdAgeChina:
1. More middle-class shoppers in smaller cities
As incomes rise, consumers in lower-tier cities will continue to join the party and make classic middle-class purchases, beginning with electronics and durable goods and then better quality, fast-moving consumer goods (FMCGs) as the decade unfolds.
2. [...]
