WSJ.com

An attack by Chinese provincial officials on foreign luxury brands, including Hermès, Hugo Boss and Tommy Hilfiger underscored the vulnerability of the luxury brands in one of their most important markets.

Authorities in wealthy Zhejiang province, on the east coast near Shanghai, marked consumer’s day on Monday by taking aim at the quality of imported designer fashions.

In a statement posted on its Web site, the Zhejiang Administration of Industry and Commerce said that “International designer clothes, blindly worshipped by Chinese consumers and enjoying ‘super national treatment’ in the country, have once again proven unsuitable for China.”

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