World’s Largest Internet Population in Asia-Pacific – China Leads the Way

The Asia-Pacific Internet population, particularly in China, continues to grow at a rapid pace. comScore recently held a webinar on Internet population growth in the region.

Here are a few key highlights:

· China has the world’s largest Internet population with 220.8 million users

· China is also the world’s fastest growing Internet market (31% growth year-on-year)

· The Asia-Pacific region represents 41% of the global Internet audience

· There are 484 million Internet users in the Asia-Pacific region as of September 2009

“Asia is not only home to the largest Internet population in the world, but it is also one of the fast-growing,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “With most markets in the region experiencing double-digit growth, marketers and advertisers have the opportunity to capitalize on the potential of the online channel to reach and engage a surging number of people engaging in a variety of consumer activities online, including reading content, watching video, playing online games, engaging with brands, conducting financial transactions and making online purchases.”

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