Special thank you to the China Law Blog for this recent post: “China Retail/I Heart Qingdao”

I am fascinated with China as a consumer market. It has 1.3 billion people and if one reaches just one percent of the market…..

Joel Backaler over at China Observer blog just came out with a post assessing McKinsey’s newest report on China’s consumer market. The post is entitled, “One Country, Many Markets – McKinsey’s Alternative Method of Analyzing Chinese Consumers,” and it describes McKinsey’s newest innovation of dividing China’s consumer market by clusters, as opposed to region or cities. I buy into the cluster approach, as does Joel, though with some reservations…

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