Anglo-Dutch consumer-products giant Unilever was one of the first multinationals to enter China, nearly a quarter-century ago. But even today, top executives said Tuesday, the market remains too big and untapped to regard profitability as the main measure of success.
“The driver of our growth is not to make money, but to continue investing in this market,” said Harish Manwani, president of Unilever’s Asia, Africa, Central and Eastern Europe division. “No one has actually started penetrating the Chinese market in a real sense.”
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