McKinsey Annual Chinese Consumer Survey 08 - Preview

Posted by Joel

I recently came across the McKinsey Annual Chinese Consumer Survey 08 presentation on SlideShare. I will break down the forty-slide presentation into a series of four posts over the next few weeks.

The four topics that will be covered are:

1. The growing importance of regional differences in the Chinese marketplace
2. The accelerating demand for premium products
3. The new look of winning brands
4. Connecting with the Chinese consumer

For a sneak peak at what is to come, check out the full presentation here

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