New Branding For A Very Old Chinese Character

(goldenchinabrands.com)

A few months ago I came across the preceding character while searching through the Chinese blogosphere. At first I thought a Chinese netizen  found a way to create his own character, but then the image seemed to start popping up all over the place. The character is pronounced jiong and as you can tell by it’s composition it is used to express sadness and frustration. Jiong’s popularity is so widespread currently that the character has jumped off netizens’ computer screens and onto a host of branded products throughout China. For more about how this 3,000 year old character made its comeback check out this post in the GOLDENCHINABRANDS blog.

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