Quick Observation: China’s White-Collar Workers Have A New Place To Play

Posted by Joel

With 7.5 million users after only 5 months, you need to KEEP AN EYE ON kaixin001.com (known in China as Kai Xin Wang). This online social network is beginning to challenge Xiaonei with a heavy focus on the adult white-collar worker market segment. Whenever I catch a sneak peak of my Chinese colleagues’ computers during a slow period I see several of them updating their Kai Xin Wang profiles. For a more detailed look into Kai Xin Wang, check out this article in TechCrunch.

Companies to Observe

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