Cultural Observations posts provide you with a basic understanding of important cultural factors that influence business in China. Outside Observers should be knowledgeable about these factors; however, you should not over exaggerate the impact of culture on business.

When you think about it, conducting business is really about connecting with individuals. Viewed in this light, doing business in China is no different from anywhere else in the world. Just like dealing with any other client in your own culture, success requires connecting with these individuals and earning their trust one by one.