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Announcing New Book – China Goes West

December 8, 2013 - 10:09 pm in Archive, Uncategorized

Long-time readers of The China Observer have likely noticed a decrease in posting frequency in 2013. I put the blog on hold while writing my new book China Goes West (order on Amazon) published with Palgrave Macmillan. I still have a full-time job which…

EU-China-Investment

Chinese Outbound Investment in Europe [Video]

September 21, 2014 - 6:46 am in Insights

Where do Chinese firms invest in the European Union? The image above is from an animated video ESADE business school created to put Chinese outbound FDI…

Economist-UNCTAD-Chinese-Investment

Chinese Outbound Investment to Exceed Inbound?

July 14, 2014 - 5:49 am in Insights

According to a recent article in the Economist, based on the UNCTAD's World Investment Report, Chinese outbound investment will likely surpass direct…

Thoughtful Media

Can Chinese Brands Go West? Video Interview

June 24, 2014 - 9:28 am in Insights

The China Observer's founder, Joel Backaler, was interviewed by Thoughtful China in Shanghai last month. The interview covered his new book China Goes West - specifically how likely is it that we will see global brands emerge from China. For viewers based…

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China Goes West: 4 Perspectives on Chinese Outbound Investment.

June 3, 2014 - 6:24 pm in Insights

I have just returned from an extensive China roadshow promoting my new book, China Goes West: Everything You Need to know about Chinese Companies Going Global. The timing of the trip coincided with Putin’s visit and the United States’ charging five Chinese…

tco video

China Goes West [Video Trailer]

March 31, 2014 - 5:46 am in Insights

Are you interested in better understanding why Chinese companies are expanding outside of China? China Goes West presents an unrivaled overview of Chinese companies' expansion into international markets and the opportunities and challenges it brings. Watch…