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Announcing New Book – China Goes West

December 8, 2013 - 10:09 pm in Archive, Uncategorized

Long-time readers of The China Observer have likely noticed a decrease in posting frequency in 2013. I put the blog on hold while writing my new book China Goes West (order on Amazon) published with Palgrave Macmillan. I still have a full-time job which…


Can Chinese Firms Build Globally Competitive Brands?

October 31, 2014 - 8:37 pm in Insights

This is the first in a three-part series of posts that summarize key takeaways from my recent trip to Europe where I spoke about topics from my new book, China…


Global Chinese Companies: Challenges or Opportunities for Western Multinationals?

October 24, 2014 - 7:49 pm in Insights

I recently returned from a two-week trip to Europe where I represented Frontier Strategy Group at several high-profile events focused on Chinese overseas…


Chinese Outbound Investment in Europe [Video]

September 21, 2014 - 6:46 am in Insights

Where do Chinese firms invest in the European Union? The image above is from an animated video ESADE business school created to put Chinese outbound FDI in Europe in context. According to the video, top destinations for Chinese investment in Europe include…


Chinese Outbound Investment to Exceed Inbound?

July 14, 2014 - 5:49 am in Insights

According to a recent article in the Economist, based on the UNCTAD's World Investment Report, Chinese outbound investment will likely surpass direct investment into China within the next two years. This comes after the United States Chamber of Commerce,…

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Can Chinese Brands Go West? Video Interview

June 24, 2014 - 9:28 am in Insights

The China Observer's founder, Joel Backaler, was interviewed by Thoughtful China in Shanghai last month. The interview covered his new book China Goes West - specifically how likely is it that we will see global brands emerge from China. For viewers based…

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China Goes West: 4 Perspectives on Chinese Outbound Investment.

June 3, 2014 - 6:24 pm in Insights

I have just returned from an extensive China roadshow promoting my new book, China Goes West: Everything You Need to know about Chinese Companies Going Global. The timing of the trip coincided with Putin’s visit and the United States’ charging five Chinese…

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China Goes West [Video Trailer]

March 31, 2014 - 5:46 am in Insights

Are you interested in better understanding why Chinese companies are expanding outside of China? China Goes West presents an unrivaled overview of Chinese companies' expansion into international markets and the opportunities and challenges it brings. Watch…


Why Do Chinese Companies Want To Go West?

March 2, 2014 - 1:22 am in Insights

The following excerpt is from a 6-part series in Forbes about Chinese overseas investment. For the original article click here. "Is a Chinese government strategy pushing corporate champions to invest overseas or do straightforward commercial motivations explain…


Why the U.S. Needs Chinese Investment

February 28, 2014 - 6:27 pm in Insights

The following excerpt is from a BloombergBusinessweek article entitled "Why the U.S. Needs Chinese Investment". The original article can be found here. China’s investments are growing in frequency and in diversity across sectors. While Chinese overseas investments…